I’m back at work after a few weeks away and in the thick of editing stuff in preparation for our email bulletin that goes out this week. It’s good to have a break and come back to this stuff with fresh eyes. The two docs I’ve gone through so far were chock of full of my favourite Excessive Capitalisation of Important Words.
Rather than just cursing my pedantry it occurred to me that the unnecessary capitalisation was a red flag for jargon. The capitalised words were all ones that planners either think is important or they have some kind of special meaning for them so they elevate it to proper noun status.
We’ve all got a responsibility to make our documents accessible and in plain English. I’ll accept it’s sometimes hard to see the wood for the trees. But next time you’re looking through one of your planning documents take a look at what you’ve given a capital letter to and ask yourself – is this word so special that the punter out there is going to understand what we mean?